WORLD - BEER - small world!

Baltika № 7 will cook in Uzbekistan

Under license

Балтика №7

May 5, 2010 at the brewery Carlsberg Uzbekistan carried out the first bottled premium amber drink Baltika № 7 Export ". This class will be the third in a line of brand Baltika, produced under license from the Russian brewing company in Uzbekistan.

Anton Artemyev, Senior Vice President of Carlsberg Group in Eastern Europe, President of OAO Baltika Breweries ":

"The launch of varieties of Baltika № 3 and Baltika № 9" in Uzbekistan showed that Carlsberg Uzbekistan - modern production, ready to maintain high standards of quality brewing products. Therefore, we decided to expand the range produced under license classes and the beginning of the production of world-class brand, Baltika № 7 Export ". This step will allow us to optimize the costs of distribution, promotion, sales and logistics brand, and thus make it more affordable for consumers in Uzbekistan. "

Evgeny Shevchenko, Director General of Carlsberg Uzbekistan:

"The withdrawal of the brand Baltika № 7 Export market of Uzbekistan - a strategic move the company Carlsberg Uzbekistan. We believe that the premium segment of the beer market has the greatest potential for growth, and launching of Baltika № 7 "would allow us to further strengthen its position in this segment. In turn, fans line Baltika will be able to taste a new light beer world level.

Baltika № 7 Export "will be made on the basis of a supplementary agreement to the license agreement for the production of varieties of sub-brands Baltika, signed in May 2008 between the brewing company, Baltika company and Carlsberg Uzbekistan. Under the agreement, Carlsberg Uzbekistan receives exclusive rights to manufacture, distribution and promotion of Baltika № 7 Export "in Uzbekistan.

Baltika № 7 Export beer is sold in over 50 countries - Germany, France, Spain, USA, UK, Australia, the United Arab Emirates, China, New Zealand, etc. The brand is produced in factories brewing company Baltika in Russia, Azerbaijan as well as licenses for facilities Brewery Slavutich in Ukraine and Brewing Company «DERBES» in Kazakhstan. Now Baltika № 7 Export "will be produced in Uzbekistan - is due to launch export strategy group of companies Carlsberg, as well as the positive dynamics of the market of Uzbekistan. Today, domestic consumers expect from the company's innovation and new flavors, which are the variety of drinks.

Now on the market of Uzbekistan has submitted the license Baltika № 3 Classic and Baltika № 9 Strong. According to the results in 2009 in Uzbekistan has sold more than 30 thousand hectoliters of beer Baltika, brewed under license at the facilities of Carlsberg Uzbekistan.

Comments: 26 May 8, 1:42

Claim to the chief psychiatrist

29.04.2010 PM

Brune has not presented any evidence

Брюн Yesterday, April 28, the arbitral tribunal , the Moscow began its consideration of the claim of the Union of Russian Brewers to the Chief psychiatrist MHSD EA Bruno. The reason for the treatment of the Union of Russian Brewers to the court's public statements have EA Brune, which are untrue and harmful to the business reputation of Russian breweries.

To confirm the validity of their claims the Russian Brewers Union presented to the court documents:
- State Standards - the national standards (GOST 29018-91 "Brewing Industry. Terms and definitions", GOST R 51174-98 "Beer. General technical conditions"), which confirms that the production of beer is not used alcohol;
- Results of a sociological study of "Gortis", confirming the deterioration in consumer attitudes in the Russian beer after the speech, Mr. Brune;
- Help the agency "Business - Research" there is no market on tap and packaged beer in Russia beers fortress above 8.6%;
- Linguistic conclusion of the Institute of Russian Language. VV Vinogradov RAS, confirming that the statements made by Mr. Brune are not evaluative in nature, but are negative assertion in regard to the brewing industry in Russia.

The court accepted the submissions and adjourned the meeting until April 30, 2010 to clarify the plaintiff's position on the suit: the possibility of attracting as respondent media.

Vyacheslav Mamontov, Chairman of the Executive Committee of the Union of Russian Brewers: "The defendant - Mr. Brun has not provided any evidence that he made allegations as true. On the contrary, the Respondent did not rule out that his statements were false, but tried to solve this problem links to value judgments and failure to mention in his statements the plaintiff (the Union of Russian Brewers).

Brewers' Union is convinced that, based on incorrect statements by Mr. Bruno, including those adopted by the authorities decide that the beer to spirits, and the public misled.

Interview with the chief psychiatrist Health Minister Yevgeny Bruno "Russia" in ershe "(in which he, inter alia, stated that" almost everywhere are adding alcohol, since everywhere is accelerated brewing technique: stop the fermentation is alcohol) were placed on the site Information Agency INTERFAX.RU 21.12.2009 PM 25.12.2009 in the same agency held a press conference Eugene Brune , where he repeated his statements.